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Web Savvy Business Advisers
By Richard Ferguson of Web Enhancer
Why “Web Savvy Business Advisers” are the right choice for your business success.
January 13, 2009 by webenhancer Because they focus on undertanding your business objectives first and then advise on how the web can help you achieve them. The term “Web Savvy Business Adviser” came about as a result of a process of elimination when trying to best define how to help confused Small to Medium (SME) business owners to succeed online. There are quite a few Web Business Coaches out there who offer a great service but the perception of a coach is one that will teach you how to do it. That is important and an often needed service. However, a lot of business owners just dont have the time or the inclination to want to be taught about the web and just want someone to “make it so”. Then there are Business Consultants who are used to fix problems. In and out so to speak. They also provide a much needed service. However the term Web Consultant tends to be more technically orientated and focussed on web design and development. So the term Business Web Consultant came to mind but still it was a consultant approach only and didnt seem to read that well. To properly support SME Business Owners and promote the right services there was a need for a title and an approach that could be engaged as both a consultant and a coach. The role of an adviser can do this and did not have attached to it any huge differing perceptions. This lead to considering a Web Adviser as the right term but seemed to almost have the same perception of a Web Consultant. SME business owners want to talk to business orientated people first and who better to understand where they are coming from than a business adviser. In addition, to achieve true success through your website you need to understand the business objectives first and then determine how the web can help you achieve them. I often think this fact gets overlooked and where a lot of business owners get confused. The web is a channel to market - a very effective and efficient one and one that you cant help but get addicted to BUT it still is a channel to market. So with a confused business owner in mind the best solution would be a business adviser who understands the web. Enter ‘Web Savvy Business Advisers”. They are the right choice for helping SME business owners to understand how the web can help them acheive their business objectives and why. Add to this an independent and unbiased web broker service and that is what www.webenhancer.com.au offers. Regards
Richard Ferguson
This intel first appeared on: http://webadviser.com.au/
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PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Web Enhancer
Independent Web Services & Strategy
www.webenhancer.com.au
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